Hey peeps, this week I'm going to show you the coolest brand I found recently-Ksubi. Ksubi was created in 2000 by the surfers: Dan Single, George Gorrow, Gareth Moddy, Oscar Wright and Paul Wilson, who spent most of their time on surfing and playing in the brand. They were unsatisfied with the range of jeans on the market, and also couldn't find jeans that were fit well. Thus, they started manufacturing their own jeans and denim.
The inspiration of Ksubi are integrating of fashion, music, art, and surfing elements in the underground culture and lifestyle. The combination of these elements and original brand spirit makes Ksubi become famous all over the world.
Ksubi has been always surprised to their audience on the runway show every year. In 2001, they unleashed 200 rats onto the catwalk, and is now known for its rebellious characteristic. Also, the events such as warehouse installations, late-night booty party, and boat fashion shows (where they pushed all of the models into the water) were grabbing attentions from worldwide by its controversial and antics practice.
Ksubi War look book for Fall 2012:
The project: Burning Man Stills!